A

Affiliate Manager

Augmented Product

Affinity Marketing

B

Bounce Rate

Brand Development

Brand Development Index

Benefit Segmentation

C

Click-Through Rate

Competitive Parity

Customer Acquisition Cost

Canary Testing

Content Intelligence

Category Development Index

D

Differentiated Marketing

Disintermediation

Demand-Based Pricing

E

Everyday Low Pricing

Equity (Customer Equity)

Experience Analytics

F

Feature Toggles

Family Branding

Feature Testing

H

High Low Pricing

I

Indirect Marketing

Incrementality

K

Keywords Match Types

Key Competitive Differentiator

L

Lead Funnel

M

Market Penetration

Media Mix Modeling (MMM)

Message Transfer Agent (MTA)

N

Niche (Concentrated) Marketing

O

One-to-One Marketing

P

Primary Demand

Product Attributes

Pure Competition

R

Rebuy (Modified Rebuy)

S

Search Engine Positioning

Straight Rebuy

T

Top of Mind Awareness (TOMA)

U

Undifferentiated Marketing

Utility - Marginal Utility

V

Vertical Marketing

W

Working Capital Turnover